Entry #5

 

Entry #5 tailgate ad

The ad starts off with two men in separate cars following each other. One of the men is wearing a suit which I'm guessing is representing the insurance company and the other guy is a regular person. The men in front is so focus on how the men in the back is tailgating him, making his focus only on him and not the road. The purpose of this ad is to relate from it, everyone always focuses on the person behind when your eyes should be up on the road, anything can happen at anytime and by you not being focus you will be at fault. Dealing with the other person insurance and the physical problems you might've cost the person. according to the man in the suit, Allstae will be able to cover all the damages if you sign up with them, Brive the audience of how good the insurance company is. 

They make this Ad funny with facial expressions and phrases in a way for the viewer to not take offense and know they will be in good hands if something were to happen. The whole message from this ad is so we can rely on Allstate for full coverage of any incidents and the different types of coverages it has to offer. The author wants you to think about the Mayhem situation just in case if it might happen to you.